Holly Reed, Vice President of Gabel Associates, has over 14 years of experience in supporting energy transactions in the wholesale, retail, and renewable energy sectors.
Ms. Reed actively supports wholesale power generators through the firm’s role as the lead consultant to the Independent Energy Producers of New Jersey. She monitors and analyzes various issues that impact the generation industry and competitive nature of the market. Ms. Reed also provides strategic advice and undertakes marketing activities related to wholesale power transactions for various regions and conducts comprehensive analyses of transactions in both wholesale and retail energy markets.
Ms. Reed is active in the renewable energy marketplace, helping clients analyze the potential value of renewable attributes. Specifically, she facilitates the marketing and sale of the renewable energy certificates (RECs) associated with renewable projects such as solar, landfill gas-to-energy, and waste-to-energy. Ms. Reed conducts competitive processes that serve to maximize client revenue.
Ms. Reed also provides regulatory support and guidance on renewable compliance issues and interacts with various state agencies including the New Jersey Board of Public Utilities and the New Jersey Department of Environmental Protection.
In addition to energy work, Ms. Reed provides key support for marketing activities. She serves as the lead proposal writer for the firm and manages proposal generation and submission for a wide range of prospective projects. She also prepares marketing materials with a refined focus on the interest areas that pertain to each prospective client.